In my most recent role, I worked for a major retailer (and Fortune 1 company) where my primary role was to manage influencer collaborations. This means a lot of outreach emails, a lot of media kits to review, and a lot of back and forth before a deal was struck. There are many options open to ... VIEW POST
3 Honest Downsides to Influencer Marketing
Millennials are making purchasing decisions. They have been for awhile, but now even the youngest of the generation are just about hitting legal age. For the past few years, brands have been flocking to social media and, more recently, to influencer marketing in a bid to reach them. Two main ... VIEW POST
How I Stay Up to Date on Social Media News
What's cool in the land of social media can turn faster than an Indy race car. Every social media manager should carve out a few hours weekly to catch up on the latest social media news, trends and case studies so they can turn around and implement it into their strategy. Here are a few ways ... VIEW POST
Why Influencer Marketing Yields the Best Fans
It's not a fluke. There's a reason for the explosion of popularity in influencer marketing. As Forbes reports, customers acquired through word-of-mouth have a 37 percent higher retention rate. Here's a case study from my searsStyle days. Background In the spring of 2016, we collaborated with ... VIEW POST
How Contiki Won My Business with Influencer Marketing
Sometimes I'm the marketer, sometimes I'm the marketed. To call out a particularly powerful example of influencer marketing, I'll talk about a time an influencer led me to youth travel group Contiki. I've taken not one, but two trips with them, and referred four friends. Effective stuff. What is ... VIEW POST