You end up wearing a lot of hats in social media, which can range from content curator to community manager. As deep into the creative side of the coin as you may be, there are often times where you'll be face to face (well...screen to screen) with an online community. Here are some lessons ... VIEW POST
Why Influencer Marketing Yields the Best Fans
It's not a fluke. There's a reason for the explosion of popularity in influencer marketing. As Forbes reports, customers acquired through word-of-mouth have a 37 percent higher retention rate. Here's a case study from my searsStyle days. Background In the spring of 2016, we collaborated with ... VIEW POST
How Contiki Won My Business with Influencer Marketing
Sometimes I'm the marketer, sometimes I'm the marketed. To call out a particularly powerful example of influencer marketing, I'll talk about a time an influencer led me to youth travel group Contiki. I've taken not one, but two trips with them, and referred four friends. Effective stuff. What is ... VIEW POST
The Power of Influencers in Social Media
Personally, my awareness of influencer marketing in social media really took off during my time as the social media manager for Covet Fashion. Our product included high-end brands that included BCBGMAXAZRIA, For Love & Lemons, Rebecca Minkoff, French Connection and Mara Hoffman. I spent a lot of ... VIEW POST
Instagram Engagement: Making a Meme Your Own
Featured image credit: WeHeartIt Confession: memes are one of my favorite tricks of the trade for boosting engagement on social media. They're timely, they're hip, and when chosen right, they can really align to help your brand connect with its audience in a fun-loving manner. When speaking ... VIEW POST